Built by racers,
for racers
GT Lane was born from a simple frustration: there was no software built specifically for sim racing rental businesses. Everything else was either too generic or too complex. So we built our own.
Our mission is to
accelerate the industry
Sim racing facilities are booming — but most operators are still running their businesses with spreadsheets, paper booking sheets, and guesswork. This creates friction for both owners and members.
We believe every sim racing facility deserves professional-grade tools to manage bookings, engage members, and grow revenue. GT Lane provides exactly that: a purpose-built platform that understands the unique challenges of operating a simulator rental business.
From automated scheduling and tiered memberships to driving analytics and lounge TV displays, every feature is designed to help you focus on what matters most — delivering great racing experiences.
EST. 2023
Sim Racing Facilities Worldwide
What we stand for
Racer-First Design
Every feature starts with a question: would this make our own racing facility better? If not, we cut it.
Data Transparency
Your data is your business intelligence. We provide deep analytics and export capabilities — no walled gardens.
Community Growth
We're invested in growing the sim racing industry. Every feature we build helps make your facility more attractive to new members.
The track record
GT Lane founded by sim racing enthusiasts and industry veterans.
Closed beta with 12 simulator facilities across Europe and North America.
Public beta launch. Reached 50 paying customers within the first quarter.
Full public release. Expanded to support multi-site operations and custom integrations.
150+ facilities worldwide. New features including AI-powered forecasting and live lounge displays.
Meet the crew
Alex Turner
CEO & Co-Founder
Former sim racing facility operator with 8 years in the industry.
Priya Sharma
CTO & Co-Founder
Full-stack engineer who built booking systems for major entertainment venues.
Marco Rossi
Head of Product
Product leader from the racing tech space. Previously at a leading telemetry company.
Want to be part of the
GT Lane story?
Whether you're a facility owner looking for better tools or a builder who wants to work on interesting problems — we'd love to hear from you.